Inside all of us lives the potential for glory.

Glory isn’t restricted by age, history, experience, geography, orientation, or even a birth certificate. It can come from anywhere. That’s why our platform redefined what Team Canada means today. By shifting the focus from sport to the set of values that both Team Canada and Canadians share, we were able to create a platform that represented more than just athletes. Now, every Canadian could feel like they belonged to Team Canada.